CROSS PLATFORM
& IN-STORE CAMPAIGN
A campaign to increase consumer engagement and brand awareness. As the maker of the Pro Football Hall of Fame Gold Jacket, Haggar partnered with NFL’s All-Time Leading Rusher and Football Hall of Famer Emmitt Smith who was the spokesman for the inaugural campaign.
Worked as part of a creative team to create assets and ensure the Haggar Hall of Fame Dads campaign was a success.
