CROSS PLATFORM
& IN-STORE CAMPAIGN
Haggar is the maker of the iconic jackets for the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, and Hockey Hall of Fame. It's known that the greats wear Haggar. And since Haggar believes dads and father figures are champions too, we chose to recognize them with the Haggar Hall of Fame Dad Awards.
Haggar partnered with NFL’s All-Time Leading Rusher and Football Hall of Famer Emmitt Smith who was the spokesman for the inaugural campaign. I worked closely with the Creative Director and marketing team to ensure Haggar Hall of Fame Dads was a succes—from print and digital designs, to the videoshoot, to behind-the-scenes, to social media, to recap videos.
This was an exciting way to increase brand awareness and consumer engagement.
